New Source: JusticeNewsFlash.com
09/26/2011 // West Palm Beach, FL, USA // Rene Perras…… Le Buzz // Rene Perras-lawyer website marketing expert
I recently read an interesting article in the National Law Journal about the future of attorney websites. I do agree with Mr. Algeri’s point of view but thought that I would add a couple of points of my own to the discussion.
The premise of the article is that the Great Recession which has caused many law firm marketers and other business people to re-evaluate how they do business, now and in the future, is about to cause a seismic shift in the relative importance of law firm websites as a tool for lawyer marketing. According to the article, attorney websites will become more valuable, perhaps even more so than face-to-face meetings, will become larger and contain more and more fresh content and finally will focus more on the brands of the members of the firm, rather than on the firm as a whole.
The greatest change he believes will occur is that the attorney website will become central to the entire lawyer marketing efforts for the firm and not just an ancillary part of it, i.e. an online brochure. Attorney websites will become content rich and will clearly demonstrate expertise in a broad range of specialized practice areas through content marketing. As in many other areas of business, consumers don’t always hire attorneys that are in close proximity to where they live; the markets and practices have expanded broadly.
While I certainly agree with his analysis, it is my experience that the attorney website has already evolved to become the single most important element of any lawyer marketing program. Integration between blogs and social medial platforms has taken foot and to take it a step further, the sharing of content through syndication of articles, press releases and commentary is already ongoing. The ability to optimize videos, images and other relevant content also helps support web marketing efforts by providing other means to be found in search results.
The article also discusses attorney micro sites as a way to market lawyers as separate brands within a firm and that these will in effect replace attorney bios on an umbrella site. I also believe that creating brands for individual attorneys creates a sum that is often greater than the parts.
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With or without challenging economic times, the shift towards the web and away from more traditional attorney marketing such as the yellow pages has been ongoing. The advances have been in some cases slow to be adopted, but attorney websites and SEO for lawyers has grown by leaps and bounds for the more intuitive firms. It is never too late to get on board, but the sooner that the new marketing tools are adopted the better the chance to effectively grow your practice. By keeping pace with potential clients through powerful and informative web platforms, by helping them to find you through search engine optimization and finally by adding a social media component so that clients and potential clients can share the information, your lawyer marketing program can soar.
For more information on how Cepac lawyer marketing can help you with attorney websites, schedule a smart news technology demo or SEO for law firms, contact lawyer website marketing expert Rene Perras or visit Cepac.com – One Stop Lawyer Internet Marketing!
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